"Companies using video enjoy 41% more web traffic from search than non-users"

(Source: SmallBizTrends)

Film is the ultimate way to engage with your audience. Whether you're recruiting new people, trying to affect behaviour or raising awareness, video can go straight to the point and create the kind of emotional impact that changes hearts and minds.

Engage with your target audience

Have you ever watched a video for a few seconds and then got bored?
Me too!! The beginning is important and once you have a viewer, your film should be constructed to hold on to them.

5 ways to ENGAGE YOUR VIEWER and get noticed

1. Know your audience

It sounds obvious but this can be overlooked. Don’t make a film for you – make it for them! It’s all about your audience. Think about who your ideal client is, who you want to attract and let that drive your video content decisions.

2. Think about where you need to put your video

This is an important step – no point making a great film and hiding it on dark, gloomy, hidden page on your website. How about email signatures? We advise on website use, social media and email. And remember, you get 1200% more ‘shares’ when you use video compared to text and image (Wordstream).
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3. “Well hello!” – you only have 10-15 seconds!

Start your film with something interesting. You have between 10 to 15 seconds to hook the viewer. Not long is it?
Get interesting early. Being compelling from the start will keep them until the end. Wide shots of car parks or cornfields will not grab them. Could be tumbleweed moment and we don’t want that…

4. Stories work.

This is as old as the hills, if not older. People love a good story, with a beginning, middle and end. It’s how the brain works, even in this fast moving world. People care about what happens from ‘Once upon a time” to “The End”.

Take them on a journey; they will follow you.

5. Invite viewers to get in touch

Bring them in to your world and make them feel welcome. A call to action: “Get in touch for a free consultation” is what is needed. People need encouragement, so be specific about what you would like them to do. And remember, 95% of viewers remember a message when they watch it compared to 10% when they read it (Wirebuzz).

At Go Vocal Video we keep you on track to get the outcome you want from your investment.

Here’s how:

  • We help you define your required outcome and translate that into film.
  • You benefit from our seriously good ideas that will drag your audience through the film, and get them in the mood to communicate with you
  • Your research and outline is agreed, we keep the project on message by referring back to the preparation. We don’t go wandering off…
  • And of course…we spend a great deal of time in our creative-editing-post-production cave, to add more magic to your film.
  • Finally, yes we got there, your film demands to be seen we help you build an audience and make the return on investment a reality.

We can help you get all these pieces in place to captivate your viewers and get your business noticed.

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