"Companies using video enjoy 41% more web traffic from search than non-users"
(Source: SmallBizTrends)
Film is the ultimate way to engage with your audience. Whether you're recruiting new people, trying to affect behaviour or raising awareness, video can go straight to the point and create the kind of emotional impact that changes hearts and minds.
Engage with your target audience
Have you ever watched a video for a few seconds and then got bored?
Me too!! The beginning is important and once you have a viewer, your film should be constructed to hold on to them.
5 ways to ENGAGE YOUR VIEWER and get noticed
1. Know your audience
It sounds obvious but this can be overlooked. Don’t make a film for you – make it for them! It’s all about your audience. Think about who your ideal client is, who you want to attract and let that drive your video content decisions.
2. Think about where you need to put your video
This is an important step – no point making a great film and hiding it on dark, gloomy, hidden page on your website. How about email signatures? We advise on website use, social media and email. And remember, you get 1200% more ‘shares’ when you use video compared to text and image (Wordstream).
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3. “Well hello!” – you only have 10-15 seconds!
Start your film with something interesting. You have between 10 to 15 seconds to hook the viewer. Not long is it?
Get interesting early. Being compelling from the start will keep them until the end. Wide shots of car parks or cornfields will not grab them. Could be tumbleweed moment and we don’t want that…
4. Stories work.
This is as old as the hills, if not older. People love a good story, with a beginning, middle and end. It’s how the brain works, even in this fast moving world. People care about what happens from ‘Once upon a time” to “The End”.
Take them on a journey; they will follow you.
5. Invite viewers to get in touch
Bring them in to your world and make them feel welcome. A call to action: “Get in touch for a free consultation” is what is needed. People need encouragement, so be specific about what you would like them to do. And remember, 95% of viewers remember a message when they watch it compared to 10% when they read it (Wirebuzz).
At Go Vocal Video we keep you on track to get the outcome you want from your investment.
Here’s how:
- We help you define your required outcome and translate that into film.
- You benefit from our seriously good ideas that will drag your audience through the film, and get them in the mood to communicate with you
- Your research and outline is agreed, we keep the project on message by referring back to the preparation. We don’t go wandering off…
- And of course…we spend a great deal of time in our creative-editing-post-production cave, to add more magic to your film.
- Finally, yes we got there, your film demands to be seen we help you build an audience and make the return on investment a reality.
We can help you get all these pieces in place to captivate your viewers and get your business noticed.
Work with Go VocalWe have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
We now understand the value of video in marketing and will most certainly use your services again.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
The video is great thanks, you’ve been fantastic!
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
I am really delighted with the finished product which I am using everywhere I can.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
