"One minute of video is worth 1.8 million words"

(Forrester Research)

Video makes it possible to show your chosen audience a huge amount of information in a short time. Product guides, how-to demos, company information, health & safety - wouldn't you rather watch a catchy video than plough through a heavy manual printed in 8 point type?

Videos inform people – it is THE best way to communicate

Film makes it possible to show your chosen audience a huge amount of information in a short time. The crux of it is this: People like films that allow them to absorb information quickly.

It also enables people that are geographically dispersed to be informed at the same time with exactly the same message, ideal if you are a large organisation with colleagues across the county, country or globe.

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If you have something to show and tell, film is the most effective medium for the masses or the chosen few. Marketing people everywhere agree:

A huge 97% of marketers say that video helps their clients understand their business better (Wyzowl).

People buy from trusted and familiar sources

What type of information should I film and, why?

The messages can be complex or simple. Film is a great way to simplify the complex and show the details that would be missed in text and stills. How about a few examples? Funny you should ask:

  • Company messages
  • Induction courses
  • Instructional films for Health and Safety
  • New product or service information
  • Meet the team or new starter
  • Change of direction or strategy
  • “What it is like to work here” (always good to know…)

“Okay got it. Where do I start”?

Get in touch with a reputable video production company called Go Vocal Video.

Wait, there’s more, it’s useful stuff too…

  • Think of what you need to say and who need to see it.
  • What type of audience are they?
  • How is it best to communicate with them
  • If there are two types of audience, maybe you need two films?
  • Script, interviews, voice-over, actors, real people…choices-choices!
  • What are your key messages?
  • What do you want people to do once they have seen the film?
  • How will I distribute my film?

Headache? That’s where Go Vocal Video comes in. We arrive with 2 aspirin, a nice cup of tea, loads of advice, ideas and 60 years of know-how.

Time to make a move, show, tell and sell

Get in touch now