"Social video generates 1200% more shares than text and images combined"
(Source: SmallBizTrends)
Video's the obvious choice when it comes to promotion - social media loves good video. You can use it to promote your events, a new product or service, the work of your charity or a new way of doing things. Video brings it to life with the full mystical powers of speech, music and picture.
Marketing through film? You really can!
What is a marketing video?
The aim of a marketing video is to sell and promote you, your team and/or your business.
Your film should capture what problems you solve or how you can make the viewer’s life better.
Your unique qualities
Then we have “the wonder of you”. Your film must highlight your unique qualities – why should the viewer buy from you?
Presume little, show a lot. They’ll be keen to get you know you better before they buy. Let them know about you or your company, what do you do and why do you do it?
Hook them in.
Before you let the cameras roll, think about the ‘hook’, how are you going to grab their attention and keep them watching?
Get a quoteWhy do you need a marketing video?
Short Attention Spans
People have short attention spans and they are getting shorter…(still with me?). Videos say a lot in a short space of time.
Let me put the attention span thing another way… “One minute of video is worth 1.8 million words” (Forrester Research)
and “Almost 79% of people say they would rather watch a video than read text” (Wyzowl).
Let’s face it, people prefer watching to reading.
Your customers buy after watching
Your competition are making films and promoting their businesses through film. You mustn’t get left behind or you will learn to say “Arrrrghhh!” on a regular basis.
So here’s the rub: “84% of consumers have bought a product or service after watching a video” (Wyzowl).
Making it Count
Your Audience
First, who are making it for? It’s certainly not you; it’s for your target audience (there may be more than one audience, but we will sort that, promise).
Where will your audience see your video?
The web has opened up a world of opportunity. For instance, you may need a longer version for your website and shorts for social media.
What are you going to say?
Content, that’s the meaty bit. You can sit down with us and we can help tease out the themes and offer stunning ideas. Preparation is crucial; don’t underestimate its value. Get this right and the whole project is far more efficient.
Have a good opening
The opening is win or lose, grab the viewers early or they will go wandering off. Be brave, make it interesting, make it engaging. Welcome the viewer to get in touch, we all need a little encouragement
Okay, you get it, I know you get it. So why use Go Vocal Media?
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- Your film will be in the hands of seasoned professionals. Between us we have almost 60 years in film-making and business
- Everything, and I mean everything, is done by us, for you. You are our first and last concern. We prepare, produce and help you promote your films.
- All projects are sent to you for approval with our reputation attached. We own the company and do the business.
- We are friendly and easy-going and we like to make the filming of your video fun, for all of us.
- You can rely on our experience, know-how and focus on a return on your investment.
Once we are clear on your ambitions, we will talk you through what’s possible, give you ideas and a clear understanding of how to get a return on your investment.
What’s not to like?
Get in touch now for a free 1-hour consultationWorking with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
We now understand the value of video in marketing and will most certainly use your services again.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
I am really delighted with the finished product which I am using everywhere I can.
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
The video is great thanks, you’ve been fantastic!
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
