"90% of users say that product videos are helpful in the decision process"
(Source: Hubspot)
Video is the next best thing to standing in front of your potential customers. With a well-made product video you can have your shop-window on display 24/7. You can either choose the direct method of speaking to people, show the product in use, or get your customers to spread the good news.
Selling: it’s as easy as ABC
Always
Be
Closing
So you want to sell things, get that revenue trend sizzling upwards, video is an ideal tool to get to your target audience with a strong and compelling message? Although the result you want is obvious it doesn’t need to be too in your face or front and centre.
Remember to:
- Grab ATTENTION
- Build INTEREST
- Inflame DESIRE
- And get them to ACT
Five steps to a successful SALES video
1. You have 15 seconds or so to get them into what you have to offer, so make an intriguing.
Short attention rule these days so don’t hang around being moody and mysterious!
2. Have an offer or a hook, think about the viewer – what will inspire them to act?
Maybe 20% off for a limited time frame or a free offer. Something that gets them to act now!
3. Keep the messaging simple.
It is an attraction to squeeze a lot of information into a short timescale, but that can be confusing for the viewer. You are often talking to a niche audience, focus on what they want and give it to them.
4. Be funny!
Humour engages well and makes it more memorable, just make sure it is funny rather than, you know, not.
And finally;
5. It’s a video so show it off!
Get the product front and centre or show the service in operation.
No, this is the final bit…
Can I just add that a HUGE positive that should be built into your film, is someone else saying that you’re great. Testimonial type films are one of the most successful types of video in the Universe. A happy customer who looks and sounds natural is a big advantage to your sales outcome
Want your revenues to grow? Go video!
So why use Go Vocal Media?
- Your film will be in the hands of seasoned professionals. Between us we have almost 60 years in film-making and business.
- Everything, and I mean everything, is done by us, for you. You are our first and last concern. We prepare, produce and help you promote your films.
- All projects are sent to you for approval with our reputation attached. We own the company and do the business.
- We are friendly and easy-going and we like to make the filming of your video fun, for all of us.
- You can rely on our experience, know-how and focus on a return on your investment.
What’s not to like?
Talk to us about your next sales videoThe edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
We now understand the value of video in marketing and will most certainly use your services again.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
The video is great thanks, you’ve been fantastic!
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
I am really delighted with the finished product which I am using everywhere I can.
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
