Engaging your audience with subtitles

SRT Subtitles

The most common and flexible type of subtitles, taking the form of a special text file. This text file is uploaded along with your video and the subtitles then appear superimposed in time with the speech. The user can turn them on and off and also choose from different languages if they’re available.

Try this out on the example video opposite, by clicking on the CC button and choosing an option.

 

Burnt-in Subtitles

The subtitles are a permanent part of the video, encoded into the picture. If you need your video without subtitles, you’ll need to order an alternative version.

This works well if you want to make sure the video is always viewed with subtitles, or if you’re concerned the viewer may not know how to turn the subtitles on. You also have much more control over the subtitle position and style.

 

What about automated subtitles?

Platforms like YouTube now offer automated subtitles which are great for a quick turnaround job. We prefer to transcribe the video and create subtitles manually, in order to avoid embarrassing misquotes or awkward line-breaks. This ensures the quality of your subtitles matches the investment you have made in your video.