How we create your film
1. The Idea: answering the key questions
What do you need to happen?
Business video should always start from a business need. For example, you need to sell a product, you want to promote an event, you want to engage with the job market or a new client sector. Use this as a compass to guide all your decisions throughout the process.
Who’s your target audience?
Who are you talking to and what kind of video will grab their interest. A case-study about a project showing off your expertise? Coverage of an event to get the numbers up on the next one. Or perhaps an upbeat film to explain your new service?
And what are you going to say?
Working out your messages clearly at the beginning will save time later and make sure your video hits the mark. Know what you want to say and don’t try to pack too much in – fewer stronger messages works best.
2. Pre-production: laying the groundwork
Block out some time
Think in terms of “days filming”. Travelling to locations, setting up the camera all takes time, so the more you can achieve in one spot, the more efficient your production will be. For this reason, it’s best to group things together.
Get your people on board
It’s time consuming organising people and locations so allow time for this in your planning. We can contact people for you to explain what to expect and even organise scheduling if required.
3. Filming: smile, you’re on camera!
Business as usual
We generally work with a small crew of two and go out of our way to slot into the daily flow of the organisation or business we’re filming in. We’ll choose from our range of equipment the most appropriate set-up for the environment and lighting is generally energy efficient LEDs.
A presentable, quiet room is generally best for interviews. We want you to look great on camera so we make it our job to relax you and make it a pleasant experience. Don’t write a script for your interviews – just have an idea of the points you want to make and we’ll do the rest. Have a look at our tips on preparing for and filming interviews.
Interviews are great, but it’s even better if we can show what you’re talking about. As a viewer it’s much more interesting to see people interacting than sitting on their own at computers, so consider setting up a few scenarios that are relevant to your film.
4. Post Production: a snip and a polish
Greater than the sum of its parts…
The best kind of editing is more than just an assembly of shots. It’s about using sound and picture to create an engaging piece of video that elicits an emotional or intellectual response. We’ll edit your film together as discussed in the pre-production stages and present it to you as a finished piece complete with music and graphics.
This is your chance to get the relevant people involved to view the film and make sure it has met its original objectives. You submit one round of feedback, we update the film where required and create your final wonderful version.
5. Distribution: be seen, be heard
Connecting to your audience
Videos need an audience so making sure they get to see it is an important part of the process. We can set up an on-line home for your video or create files for you to play the videos on your computer or mobile device.
Tricks of the trade
Video technology continues to grow and there are many ways to leverage the effectiveness of your video on the web, social media and email. If required, we can set up clickable links within your video and send you reports about how people are viewing your video, as well as show you how to use the video in your email signature to give you the maximum return on investment for your video.Let's make a video
At Go Vocal Video we care about your success. We’ll make sure you’re as involved as you want to be in the production process and we will work with you to make sure the finished product has the desired impact.Book a free 1-hour consultation
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
I am really delighted with the finished product which I am using everywhere I can.
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
The video is great thanks, you’ve been fantastic!
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
We now understand the value of video in marketing and will most certainly use your services again.