How we make your video

1. The Idea – answering the key questions

What do you need to happen?

Business video should always start from a business need. For example, you need to sell a product, you want to promote an event, you want to engage with the job market or a new client sector.  Use this as a compass to guide all your decisions throughout the process.

Who’s your target audience?

Who are you talking to and what kind of video will grab their interest. A case-study about a project showing off your expertise?    Coverage of an event to get the numbers up on the next one.   Or perhaps an upbeat film to explain your new service?

And what are you going to say?

Working out your messages clearly at the beginning will save time later and make sure your video hits the mark.  Know what you want to say and don’t try to pack too much in – fewer stronger messages works best.

2. Pre-production – laying the groundwork

Block out some time

Think in terms of “days filming”.  Travelling to locations, setting up the camera all takes time, so the more you can achieve in one spot, the more efficient your production will be.  For this reason, it’s best to group things together.

Get your people on board

It’s time consuming organising people and locations so allow time for this in your planning.  We can contact people for you to explain what to expect and even organise scheduling if required.

3. Filming – smile, you’re on camera!

Business as usual

We generally work with a small crew of two and go out of our way to slot into the daily flow of the organisation or business we’re filming in.   We’ll choose from our range of equipment the most appropriate set-up for the environment and lighting is generally energy efficient LEDs.

Interviews

A presentable, quiet room is generally best for interviews.   We want you to look great on camera so we make it our job to relax you and make it a pleasant experience.  Don’t write a script for your interviews – just have an idea of the points you want to make and we’ll do the rest. Have a look at our tips on preparing for and filming interviews.

Cutaways

Interviews are great, but it’s even better if we can show what you’re talking about. As a viewer it’s much more interesting to see people interacting than sitting on their own at computers, so consider setting up a few scenarios that are relevant to your film.

4. Post Production – a cut and a polish

Greater than the sum of its parts…

The best kind of editing is more than just an assembly of shots.  It’s about using sound and picture to create an engaging piece of video that elicits an emotional or intellectual response.  We’ll edit your film together as discussed in the pre-production stages and present it to you as a finished piece complete with music and graphics.

Finishing touches

This is your chance to get the relevant people involved to view the film and make sure it has met its original objectives.   You submit one round of feedback, we update the film where required and create your final wonderful version.

5. Distribution – be seen, be heard

Connecting to your audience

Videos need an audience so making sure they get to see it is an important part of the process.   We can set up an on-line home for your video or create files for you to play the videos on your computer or mobile device.

Tricks of the trade

Video technology continues to grow and there are many ways to leverage the effectiveness of your video on the web, social media and email.  If required, we can set up clickable links within your video and send you reports about how people are viewing your video, as well as show you how to use the video in your email signature to give you the maximum return on investment for your video.

At Go Vocal Video we care about your success. We’ll make sure you’re as involved as you want to be in the production process and we will work with you to make sure the finished product has the desired impact.