You probably don’t need me to tell you how effective video case studies can be in selling your business, but where do you start? How do you take your random real-life daily business and make it into an interesting and engaging story. Here are 8 steps to a great case study.
So, the video’s been made, it’s achieved all your goals and looks great. How do you get it in front of your audience?
Assuming your main outlet is the internet, there are many great ways to get your message out there and even to get people to respond directly. And we’re not just talking about bunging it on YouTube and hoping for the best…
Most of us know the importance of video as a means of raising your business profile. But where do you start?
What are the ingredients that will make your business video zing and achieve some real traction in the market?
Understandably, people are nervous about being interviewed on camera. In fact, if you are currently running for prime minister and you’re about to interviewed by Jon Snow live on Channel 4 about NHS job cuts, well, yes – you SHOULD be nervous.
But if it’s an interview about your company for a promotional video – just relax. Deep down, you know your stuff and any good interviewer will help you ease into it and simply talk.
Yesterday a good friend told me, ‘I like meeting people and relationships grow my business’. He networks the life out of his local area and is very good at it, but there is only one of him and he also runs his company. Time is precious. His website is good but full of words and beautifully shot stills, no videos. Outrageous! I told him in no uncertain terms; making a company video for your website grows your audience, gets you known and develops your business. Continue reading “Here’s why you NEED a video”
“I can’t make a marketing video because I don’t want to be on camera”. Well that’s a little negative now isn’t it? The ‘potential victim’ is suffering from a possible nerve attack, a dose of the self-deprecations or a huge, full frontal dollop of denial, “Oh, it’s just not me…..darling”.
This is hard to admit but when I was younger, everyone watched one of four channels. We went to school on Monday and discussed what had been on Saturday night’s TV in the sure knowledge that most of our classmates would have seen the same thing. Now is not the same. The choice is wide and varied, 4 channels? 400 more like! Continue reading “Video, it’s what your audience want”