Case study videos
Michael Graham Estate Agents
A film about their "Artist in Residence"
Film showing the commercial importance of good protection of your intellectual property
Selling the Lifestyle
Day in the life of a property photographer
Case study videos grab your audience’s attention with an engaging story.
A few ideas on coming up with case study videos:
- Bring it to life. If you’re telling the story of something that’s already happened, you can create mock-ups of different events and underpin these with accounts from the people involved. It’s an engaging format, often used in documentaries to great effect.
- Think about what material you already have. Do you have a folder full of stills, time-lapse footage or iPhone clips? It may be that these can be woven together into a great story, along with some interviews, with minimal new filming.
- Be in the moment – don’t take what you do for granted. Many businesses are used to the rhythm of daily business and possibly don’t see great stories staring them in the face. Why not tie your story in with traditional periods like Christmas, summer and so on? This makes great material for sharing on social media and offers new angles to publicise your business throughout the year.
And try to avoid these common pitfalls:
Too much information! Go light on the facts and figures. The best stories are simple and show a certain truth.
Underestimating the intelligence of your audience. When you’re telling a story, honesty is the best policy and people will appreciate your frankness.
No story. Not sure if you’ve got a story? It’s a simple matter of a beginning, middle and end. In it’s simplest form: describe the problem, tell how you solved it, describe the impact of your actions on the world.
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
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Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
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I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.