Corporate and company videos
St John’s Innovation Centre
Website film for famous Cambridge business centre
A company video – your chance to stand up and be counted
Here are a few ideas to consider when coming up with your company video:
- Keep it snappy. Business videos on the web tend to lose their audience after 3 minutes – even less, if your information isn’t engaging. Think in terms of making an impact rather than listing every product or service you offer.
- Keep it real. People buy people. Potential clients want to see who you are and whether you are someone they can do business with. Be candid and spontaneous when showing what you do. Maybe even include out-takes from the filming.
- Tell a story. Stories are a great way to engage people to watch for longer. What’s your company biggest achievement? What happens behind the scenes? How did your company get to where it is today? If these are interesting stories, you could lead with these and hang other facts and figures onto it.
- Multiple videos instead of one. Consider integrating your company video with your website by splitting it up into smaller videos on each page – a video to hook them on the front page perhaps and others going into detail about the different areas of your business. It takes more planning, but the power of video is then spread throughout your site, rather than just on the landing page.
You might want to watch out for these common mistakes:
Wide or badly defined target audience. Videos are much more powerful if you know your target audience and create the film that will appeal to them.
Interviews for the sake of it. Interviews are really useful in a company video, but put some thought into why you are asking the questions you are asking. How do they contribute to the overall story you are telling?
Sloppy start. There’s lots to look at on the internet. If you don’t hook your audience in the first 15 seconds, you might as well forget the rest of the film. Your CEO might be amazing at his job, but is he the best person to start the video with?
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
The video is great thanks, you’ve been fantastic!
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
I am really delighted with the finished product which I am using everywhere I can.
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
We now understand the value of video in marketing and will most certainly use your services again.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
