Getting more value out your investment in events with an event video
Here are some ideas on how you could use video at your events.
- Make it inclusive. Use video to make sure those who couldn’t make it don’t feel left out. If you’re feeling bold, you can do some live streaming and live link-ups, or record speakers and happenings to put them on a website for later viewing.
- Promote your company. Why keep your carefully prepared events to yourself? An event video might be an opportunity to show your authority in a subject area and spread your influence. Make an upbeat short video that talks about the issues and share it on social media as a news item about your company.
- Tell a story. Some events videos can seem generic and general. Why not follow someone who is a key speaker, or a key exhibitor and witness the event through the ups and downs of their day. Everyone loves a good story and seeing real people confronting and solving problems is really engaging.
And try to avoid these common pitfalls....
Don’t film everything just for the sake of it. Think about the people who will watch your event videos. Are your presentations compelling enough to transfer in their entirety to a video screen or would edited highlights create more impact?
Free up your film-crew to capture the spirit of the event rather than the entire content. They’ll be able to move around and get more dynamic angles which capture the excitement rather than a literal record of what was said.
If you’re doing interviews, make sure you allow enough time. It’s tempting to think people can be nabbed during the coffee break, but it can take longer than you think. Help the film-crew by lining people up for them to speak to.
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
The video is great thanks, you’ve been fantastic!
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
I am really delighted with the finished product which I am using everywhere I can.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
We now understand the value of video in marketing and will most certainly use your services again.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
