For charities and non-profits, video gets you heard
For the non-profit sector, video can be an efficient tool for spreading the word and raising support. And often, because of the nature of their work the stories people have to tell can be truly compelling.
Here are some of the things we have learnt while working with charities and non-profits over the years:
- Stories are best. The beneficiaries of charities are often those who have experienced hardship or challenges in their life. Sharing these stories is a great way to show how the charity is making a difference to real people.
- Keep it real. Charities and non-profits are generally people focussed so let that come across in your video. Provide a platform that allows people to act naturally and speak from the heart.
- Fools rush in. If you’re including interviews about sensitive subjects, make sure you’re working with a production company who is experienced in dealing with sensitive situations and taking care of people during interviews (yes, that’s us in case you were wondering). Some of the places we’ve filmed include hospital wards, prisons, GP and dental surgeries and operating theatres.
And don't forget these humdingers…
Get consent. Make sure you get proper written consent from interviewees for their involvement in your film – particularly any of a sensitive nature – we can supply the necessary forms.
Keep it simple. A video production does not have to be a large undertaking – a simple but creative approach can be just as effective in getting your message across.
Call to action. Don’t forget a clear call to action at the end of the video. You can even include direct links to an online donation site so the people can easily contribute to your cause, if that’s your aim.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
We now understand the value of video in marketing and will most certainly use your services again.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
I am really delighted with the finished product which I am using everywhere I can.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
The video is great thanks, you’ve been fantastic!
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
