Make your product or service irresistible to customers with a promotional video.
Some ideas to help you get going:
- Think out of the box. If you’re putting the video on Facebook, think about what will get people sharing. Are they really going to get excited by straight interviews? Maybe a film of out-takes or some kind of unusual stunt might get more attention.
- Keep your purpose in mind. If your purpose is to get people to buy tickets for an event, give them a clickable link within the video to send them to the booking site. And think about where you’re posting your video – if it won’t reach your target audience, then you’re wasting your time.
- Focus on how people will discover your video. A common approach on YouTube is to answer a common question that your product or service can answer. If you answer the question well and show generosity and expertise, you can hook their interest and link them on to another video on your website that tells them about your company in more depth and lures them ever closer to that all important purchase.
And some to avoid
Video for its own sake. Don’t waste your money – think about what you’re going to do with the video before you make it, not afterwards. If you’re working with a video company, get them involved early on.
Forgetting who your audience is. Give them what they want, or you won’t get what YOU want.
Short termism. A video on the web is a tool which has a life well beyond the first release. Keep promoting it and using it as part of your promotional toolbox.
The feedback so far on the videos has been overwhelmingly positive, thanks very much for the quality of the delivery. I think they are brilliant!
We have no problem recommending Go Vocal Media to other companies wanting to explore video marketing
Your advice and creative ideas have helped me put my message across in an even more effective way than I first thought of.
Thank you both for a fantastic day! You both made the process very ‘easy’ and comfortable.
Impressive and affordable. We work with a number of video companies and I will hereafter make sure that any business I can pass your way I will do.
ABSOLUTLEY AMAZING !!!! The videos are first class. You have done a fantastic job.
There has been great interest in and uniformly good feedback on the videos. I shall be proposing that we use you again.
I am really delighted with the finished product which I am using everywhere I can.
I can thoroughly recommend Go Vocal Media to anyone who wishes to use media in a skilled and professional way to promote their business.
We have already received loads of compliments on the videos as well as our first few leads! Go Vocal Media are the go-to-guys for quality videos, and I can’t recommend them enough.
The edited video delivered everything on the wish-list, and has played a pivotal part in a successful launch.
I have just watched the first film and – Wow! I don’t quite know what else to say. What an incredibly impressive piece of work.
Using the video on social media has helped us to engage with a new audience whilst converting previous lost and dormant customers.
Working with Paul and Simon is a genuine delight, and their expertise, knowledge and professionalism is absolutely superb. I look forward to working with them again.
Thank you so much for all your hard work – we’re thrilled with the end result and know that the films will be so useful to us.
Go Vocal has made a marvellous improvement to my company’s visibility. We will most certainly use your service again.
Excellent professional film! I think you get across the opportunity and our clients come across very well.
I was very pleased with the final result and they were flexible, professional and delivered the video well in advance of the (already quite tight) deadline.
Paul and Simon are the stellar power team for video production! Thank you and I can’t wait to do more.
We now understand the value of video in marketing and will most certainly use your services again.
The video is great thanks, you’ve been fantastic!
The feedback I have had about the video has been phenomenal and I have seen the traffic on my business pages increase by over 45%
We were impressed with the professionalism of the recording process and the support by you and Simon in helping me deliver my pitch to camera.
