Your video could have the pulling power of a James Stewart movie!

“I can’t make a marketing video because I don’t want to be on camera”. Well that’s a little negative now isn’t it?  The ‘potential victim’ is suffering from a possible nerve attack, a dose of the self-deprecations or a huge, full frontal dollop of denial, “Oh, it’s just not me…..darling”.

This state of mind can be a real blocker when considering a video marketing strategy for a company, especially when ‘tutorial’ and ‘about us’ films are being considered. Continue reading “Your video could have the pulling power of a James Stewart movie!”

Video, it’s what your audience want

What’s on the box? What’s a box?

This is hard to admit but when I was younger, everyone watched one of four channels. We went to school on Monday and discussed what had been on Saturday night’s TV in the sure knowledge that most of our classmates would have seen the same thing. Now is not the same. The choice is wide and varied, 4 channels? 400 more like! Continue reading “Video, it’s what your audience want”