Many customers and potential customers ask me, ‘What’s a video ever done for me’. (a nod of course to Life of Brian; nudge, nudge, wink, wink). ‘Well,’ I say, ‘a video is only as good as it’s content and execution, get those two right and the following 3 things could well apply to you:
- The average user spends 88% more time on a website with video. (Source: Mist Media)
- An Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
- Video attracts two to three times as many monthly visitors. On top of all of that, you see a 157% increase in organic traffic from search engines by including more video on your site (Source: MarketingSherpa)
The use of video is growing daily by both viewers and marketers. If you haven’t yet sorted a video strategy for your business, now is the right time to start.