You probably don’t need me to tell you how effective video case studies can be in selling your business, but where do you start? How do you take your random real-life daily business and make it into an interesting and engaging story. Here are 8 steps to a great case study.
So, the video’s been made, it’s achieved all your goals and looks great. How do you get it in front of your audience?
Assuming your main outlet is the internet, there are many great ways to get your message out there and even to get people to respond directly. And we’re not just talking about bunging it on YouTube and hoping for the best…
Most of us know the importance of video as a means of raising your business profile. But where do you start?
What are the ingredients that will make your business video zing and achieve some real traction in the market?
Understandably, people are nervous about being interviewed on camera. In fact, if you are currently running for prime minister and you’re about to interviewed by Jon Snow live on Channel 4 about NHS job cuts, well, yes – you SHOULD be nervous.
But if it’s an interview about your company for a promotional video – just relax. Deep down, you know your stuff and any good interviewer will help you ease into it and simply talk.
Visible Measures (and many others) say that you only have 10 seconds before some viewers click-off your video and go elsewhere. 10 seconds and they could exit stage left to the watch other stuff that’s more entertaining, more exciting, more interesting and more gripping. Continue reading “Here’s how to get people to watch your video”
“I can’t make a marketing video because I don’t want to be on camera”. Well that’s a little negative now isn’t it? The ‘potential victim’ is suffering from a possible nerve attack, a dose of the self-deprecations or a huge, full frontal dollop of denial, ‘Oh, it’s just not me…..darling’. Continue reading “You CAN make a video, and win business”